When you create your own listings, and you are the only seller on that listing, typically, you will always have the Buy Box. This makes sense because if there are no other sellers on the listing, there are no other sellers to take the Buy Box from you.
Did you know it’s possible to lose the Buy Box temporarily, even if there are no other sellers on the listing? The most common reason this happens is a big increase in the selling price.
When you have a new listing that you want to ‘kick start,’ or even an older listing that needs a boost, the easiest way to do it is to run a discount for a period of time and then increase the price.
For example, if you have a product with a regular selling price of $35, you might run a discount of $10 and sell it for $25 for a week or two. And then put it up to the regular price of $35.
However, this sudden price increase can trigger a loss of the Buy Box on the listing, leading to lower sales because users need to take an extra step to make the purchase. If there is anything on the listing that creates an obstacle for users, it will always result in fewer sales.
So what’s the solution?
Fortunately, there is an easy fix!
Instead of increasing the price in one go, increase it gradually over a period of time. So, if you want to make a large price increase, increase it by, say, $1 a day or $2 every two days. You can avoid triggering the Buy Box loss by doing it slowly rather than all at once.
What if you’ve already lost the Buy Box due to a sudden large price increase? Is there a way to get it back?
Yes! Here’s what to do:
Reduce the price back to where it was before you increased it.
Wait until the Buy Box comes back. This can take anything from a few hours to a few days.
Start increasing the price again, but gradually, as described above.