About Me

My name’s Theo McArthur. I’ve been an entrepreneur for over 30 years. Initially starting out with offline ventures and then moving online in the mid 90’s. That was back in the days of ‘dial-up’ Internet!

The type of training I deliver is solid, no-nonsense and down to earth.  Free of hype and outrageous claims.  I will never pretend that success is easy. It’s not, but if you’re prepared to put in the work, the results can be life-changing. To date, more than 110,000 students worldwide and from all backgrounds, have enrolled in my e-learning courses. Many have gone on to have their own successful online careers, like Mathieu Otari who achieved half a million dollars in sales in his first 12 months.

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My online career started in 1995 and in 2001 I left my job to go full-time online.

Over the last 20 years or so I’ve worked extensively in the field of affiliate marketing, built a number of ‘authority’ blogs to promote affiliate products and worked on many other methods of marketing as an affiliate.

I have always preferred to have a number of business interests, so in the spring of 2013, I started selling on Amazon. Previous to that I had never sold any physical products online. 

A year after starting on Amazon, I set up my independent e-commerce store in order to build an asset that was my own and could potentially be sold in the future.

I’m still an affiliate marketer and I think I always will be 🙂

In 2015 I began to share my knowledge and teach others to do what I do. Many people don’t follow through and take action on the things they’ve learned, but some do, and some go on to achieve great things. That’s what makes it all worthwhile.  

Sometimes I get asked how I manage to get so much done. It’s simply a case of organisation and prioritising (is that a word? Anyway, I’m sure you know what I mean!). Obviously, I don’t do it all myself and I now have full-time and part-time assistants. However, when I first started out, I had nobody. Just myself and a young family to look after at the same time.

If you want something badly enough and if you’ve got passion (i.e. motivation), you will find a way to make it happen!