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My name’s Theo McArthur, and I’ve been working online since 1995. In 2001, I left my job to go full-time with my online ventures.

Over the last 20 years, I’ve created and marketed many digital e-learning products and worked extensively in blogging and affiliate marketing.

I started selling on Amazon in the spring of 2013. 

Before 2013, I’d never sold any physical products online. I’m still an affiliate marketer. However, I always wanted to sell my own products, too, and Amazon was the obvious place to start.

Starting on Amazon without the guidance of an experienced seller can be tough, and the courses I took were incomplete and missing certain vital parts of the ‘puzzle.’ I learned more through trial and error than anything else, which prompted me to create a step-by-step blueprint for success on Amazon.

A year after starting on Amazon, I also set up my own independent e-commerce store (an asset that could be sold in the future).

Teaching on Udemy is probably the most satisfying thing I do. Being able to help others learn life-changing techniques and business models.

Sometimes, I get asked how I manage to get so much done. It’s simply a case of organization and prioritizing (is that a word? Anyway, I’m sure you know what I mean!).

Nowadays, I have full-time and part-time assistants. However, when I first started, it was just me and a young family to look after at the same time!

If you want something badly enough and are motivated enough, you will find a way to make it happen!