The ‘Frequently Bought Together’ (FBT) widget is generated by Amazon’s algorithm and is based on real customer purchasing behaviour, showing items often bought together in the same session.
A ‘session’ represents a single, unique visit by a customer to a seller’s Amazon pages within a continuous 24-hour period. Think of a session like a customer walking into a physical store. They might browse several aisles and examine multiple items (page views), but their entire time in the store counts as one visit (session).
Amazon sellers can leverage FBT by creating product bundles, partnering with other sellers for cross-promotion, and/or offering discounts for multiple items.
Create Product Bundles: Combine complementary items (e.g., a sketch pad with a set of drawing pencils) into a single ASIN.
Run Promotions & Discounts: Using again the example of the sketch pad and drawing pencils, but this time as two separate ASINS, offer “buy one, get X% off the second” deals to encourage customers to add more items to their cart.
