Amazon may not always notify you if your listing titles are not compliant. Instead, your listing/s might be suppressed in the search results without your knowledge. And in fact, non-compliant titles are one of the most common reasons for listing suppression. Amazon may even change your titles without notifying you.
What is a compliant title?
You can find a list of dos and don’ts by Googling ‘amazon listing title requirements [marketplace]’. For example, ‘amazon listing title requirements Canada’.
Here are a few of the most important aspects of a compliant title:
No more than 200 characters, including spaces.
No special characters such as !, {, ?, @.
Do not use all caps, but do capitalise the first letter of each word (excluding prepositions such as ‘with’, and conjunctions such as ‘and’).
Do not use subjective wording, such as ‘best’.
The above list includes most of the main aspects of a compliant title. To obtain the full list and help you create Amazon-friendly and shopper-friendly titles, refer to the list supplied by Amazon. Google ‘amazon listing title requirements [marketplace]. For example, ‘amazon listing title requirements Canada’.
