What’s the biggest obstacle to succeeding with your own online business? Most people would say lack of funds, not enough time, don’t have the skills, don’t know where to start,… but it’s none of these things.
The biggest obstacle is self-motivation. Without it, success is almost impossible, but with it, we can overcome all other obstacles. The self-motivation needs to be powerful enough to stay strong even when we have challenges, and even when we fail.
We can be inspired and motivated by others, but that sort of motivation doesn’t last and it doesn’t stand the test of set-backs.
So how do we get this kind of self-motivation. The kind that stands even the test of failure?
- You need to find your WHY. Your why is something that motivates you beyond everything else. It’s the reason for keeping your focus on the result you ultimately want to get. Your why has to be big!
- You need to believe and know that challenges are inevitable and failure simply brings us closer to success. It’s very rare to succeed at something worthwhile without having some failures along the way.
I can’t tell you how many failures I’ve had during my online career because it spans more than 20 years and I haven’t been counting, but I know it’s a lot! I still have failures now but it doesn’t bother me. I know from experience that failures are good because they help to show me the path to succeeding.
Getting back to the ‘WHY’. Everyone needs to have one. In my case, I have two and they are so important to me that even after 20 years, they still motivate me.
The why can’t be ‘I want to make money’ because money is just a means to an end. It’s the ‘end’ that should be the why, but not just any ‘end’. For example, if your ‘end’ is to pay off your credit card, that’s probably not big enough. Also, that’s not a why, it’s a goal and the two are not the same.
If you have a goal to buy your own home, that’s a pretty good goal and it can be motivating, but often goals alone are not enough to sustain self-motivation when things don’t go to plan. The WHY would be the reason you want your own home. The reason could be that you want to make a better life for your family and having your own home would play a big part in that.
So, if you have goals, but you don’t have a why, spend some time thinking about the reason you want to achieve these goals because once you know your big WHY, self-motivation is so much easier!