As a new seller on Amazon, you may be feeling a bit uncertain about which categories to start selling in. When I started selling back in 2013, I had no idea which categories were the most popular or which were the most competitive, and I know from my student’s feedback that choice of category can be a sticking point.
With that in mind, I’ve sectioned out some of the main categories on Amazon.com into high, average and low volume:
Updated May 2018
Health & Household
Beauty & Personal Care
Home and Kitchen
Toys & Games
Kitchen & Dining
Patio Lawn & Garden
Tools & Home Improvement
Arts Crafts & Sewing
Camera & Photo
Computer & Accessories
Cell Phone & Accessories
So does this mean that selling in low volume categories is a waste of time?
No, not at all! However, you should expect to sell less in these lower volume categories and if you plan to use FBA (Fulfilment by Amazon) to store and ship your items to customers, then you should definitely consider selling in a category with a higher turnover.
Generally, when starting out, it’s simpler to sell in a ‘medium volume’ category. There are literally 10’s of 1000’s of suitable products to sell in these categories and you won’t face the same fierce competition associated with the highest volume categories.
However, even the high volume categories have sub-categories with less volume and less competition. So it’s a good idea to ‘drill down’ a bit and uncover some of these potentially very profitable sub-categories.
Amazon offers endless possibilities, but that’s part of the problem! Don’t let too much choice hold you back. Choose a category and stick to it until you have your first product listed and selling on Amazon. Action is the key!