Is there such a thing as a niche with low competition but high demand? The short answer is no, but it doesn’t matter and here’s why…
When a niche has a lot of demand there are always ways to take a share of that demand, no matter how fierce the competition.
15 years ago it was possible to be one of the first to market or promote a high demand niche or product online. Now, it will never happen (or the chances are minute).
If you come across something that has low competition, you can almost guarantee the demand is also low.
On the other hand, when something has a lot of competition, demand is pretty much guaranteed to be high. The way to take your share is by being smarter than most of your competition. This is a lot easier than it sounds!
Take this analogy:
Imagine you are a big fish in a pond with a few other fish, but that pond has very little food. Even the big fish (you) only has just about enough to survive, so he (you) is always hungry and there are no prospects of the food supply increasing.
Now imagine you are a small fish in a pond with 1000’s of other fish. Some of these fish are much bigger than you, but this pond has a lot of food. Now, even though you are small, you are also clever, and you know where there are lots of hidden pockets of food that you can tap into whenever you like. While each of these pockets may not have enough food individually, together they add up to more food than you could ever eat!
All we need to do is find these hidden pockets of food.
Let’s take a look at the free way of doing this
Create content for your blog or website using low competition keywords relating to a niche or subject that has high demand
What does that mean?
A keyword is simply a search term. The word or words that users type into Google or the other search engines when they are searching for something.
Take camping. A very popular niche with a lot of competition. Camping in the winter is also popular.
If you were looking for information about camping outdoors in the winter, you might type in ‘winter camping’ or ‘camping in the winter’ or ‘how to camp in cold weather’ or some similar search term.
In fact, the most popular search term is ‘winter camping’. This is the term most frequently used. However, it’s also the most competitive, which means it would be hard to rank your blog or website post on page 1 of Google for the keyword ‘winter camping’.
On the other hand, search terms like ‘how to camp in cold weather‘ or ‘how to stay warm camping in the winter’ are not as popular. These terms do get used, but not as frequently as terms like ‘winter camping’. They are also less competitive and because of that, it’s a lot easier to rank your blog/website post on page one of Google for a keyword like that.
Think of each of these lower competition keywords as a hidden pocket of food in the pond. You will need to tap into several of these pockets because one pocket alone will not give you enough food. To do this you create multiple blog/website posts, each one focused around one of these hidden pockets.
We call these pockets ‘long tail keywords’ because they tend to be at at least 4 words long.
Starting to make sense?
Everything is centred around optimizing some of your website/blog content around these long-tail keywords, which have less competition. Even if each one of these keywords only brings around 200 visitors a month to your website, if you have 10 posts all bringing in an average of 200 visitors a month, added together you now have 2000 website visitors a month.
What if you have 100 of these posts, or 200?
Sure, it takes time to build up to that number of posts, but if you set yourself a ‘do or die’ target to create two posts a week, within a year you will have over 100 posts on your blog or website.
But…it’s better than that because I have not taken into account other related keywords that you can (and should) include in your posts.
In practice, if you add 100 new posts to your site over the space of a year, you could be getting a lot more traffic than 20,000 visits a month.
If you want to learn how to do this, I have video training showing you exactly how. The training also explains all the terminology and everything else, so if you’re feeling a bit ‘in the dark’ right now, don’t worry!