Author Archives: theomc
Author Archives: theomc
Starting your own e-commerce store has never been easier – and more difficult – than it is today.
So what does that mean? How can be it be easy AND difficult at the same time?
Okay, let me explain . . .
It’s easy because you no longer need technical know how. Low cost, user-friendly and purpose built online store platforms have taken care of all that, and now almost anyone can set up a half decent store without too many headaches.
It’s easy because online shopping is a fast growing industry and the more money that consumers spend online, the more opportunity for new online store owners to make their mark.
It’s easy because many wholesalers are now willing to drop ship for online retailers. This means you can start and operate without ever investing any money in stock. In fact it’s more than possible to get going with as little as $100 – $200 in your pocket.
Sounds amazing right?
Yes it does and that’s the problem. Because it sounds SO easy, it attracts hoards of wannabees who are under the misconception that all they need to do is throw up a website, list a bunch of products and hey presto, cash in the bank!
If it really were THAT easy, almost every new online store would succeed. But they don’t. In fact 90% of them fail miserably.
But it’s not as bad as it sounds. Most failed online stores, failed for very specific reasons. The two biggest causes of failure are:
To succeed, you need to master the art of getting traffic to your store and then converting that traffic into sales. One without the other is useless, you need both.
Fortunately you don’t need deep pockets in order to promote and market your new store online. Most of your marketing can be done without spending any money at all. Getting your visitors to buy from your website requires some ‘know-how’. Some new online sellers think it’s all about pricing their products as low as possible.
In fact you could charge higher prices than your competitors, but get more sales than they do. Pricing is only one small part of the equation and it’s way down the list as far as ‘what makes people want to buy from you’.
Want to learn more?
Master Class is a complete course containing over 100 video lessons. It will teach you everything you need to know. From choosing profitable products to sell on your store, to setting up your store the right way, to promoting your store online using free and low cost methods, and much more.
What exactly is a fatal flaw you may be asking!
The best way to explain is by relating it to works of fiction. Novels. Every novel has a hero/heroine and almost without exception, that hero or heroine has a character flaw. The flaw (whatever it is) prevents the character from getting what he wants (succeeding). But by the end of the novel, the hero has recognised his flaw, overcome it and ultimately succeeded.
Whether you realise it or not, this is the backbone of most novels. Whether that be mystery, crime, romance or whatever. Because people like happy endings. They like a good result.
Occasionally though, the flaw is what’s known as a ‘fatal flaw’. A fatal flaw doesn’t have to mean the hero dies – although he may do. It just means the hero never managed to overcome his flaw by the end of the novel and as a result, he failed in his quest… solve the crime, get the girl, kill the monster, whatever! In fiction writing this called a ‘tragedy’ and in fiction, they don’t happen too often.
In real life though, they happen all the time…
What are the potentially fatal flaws that prevent us from succeeding online;
Fear of failure prevents us from taking action and without action, nothing can happen. This can be cured by…guess what…taking action!
Lack of belief in yourself can be cured by gaining the right knowledge and then acting on that knowledge. Even if you don’t get it right the first time, you will gain confidence.
Procrastination is a tough one and we all suffer from it from time to time. Yes even me 🙂 It’s all down to discipline and setting yourself a regime that you can stick to.
Cutting corners. This is a big one and I see it frequently with some of the students of my courses. It’s natural to be in a hurry to see results, but cutting corners is one sure way NOT to get the results you want.
Easily distracted. So easy these days with social media, YouTube, mobile phones. Switch everything off (if possible) while you are working and definitely close down all social media sites!
Shiny object syndrome is a real success killer. I suffered from it myself for a short while several years back. Decide on the method you want to use as your vehicle to start making money online and stick with it. Forget everything else and focus on ONE thing. If you’ve ended up on a ton of email lists, unsubscribe from them. Clear your inbox, clear your mind and focus!
Okay I know this is a not a complete list, but if you’ve been attempting to make money online for more than a few months and you’ve still not seen any success, grab a pen and be totally truthful with yourself. How many potentially fatal flaws do you have ? 🙂
As a new seller on Amazon, you may be feeling a bit uncertain about which categories to start selling in. When I started selling back in 2013, I had no idea which categories were the most popular or which were the most competitive, and I know from my student’s feedback that choice of category can be a sticking point.
With that in mind, I’ve sectioned out some of the main categories on Amazon.com into high, average and low volume:
Updated February 1st 2017
Health & Personal Care*
Sports and outdoors
Toys & Games*
Cellphones & Accessories
Kitchen & Dining
Home & Kitchen
Patio Lawn and Garden
Art Craft & Sewing
Camera & Photo
Computer & Accessories
* Categories that require approval from Amazon (restricted categories). Note that Toys & Games only requires approval to sell over the Christmas shopping period. The rest of the year Toys and Games does not require approval.
So what does this mean that selling in low volume categories is a waste of time?
No, not at all! However, you should expect to sell less in these lower volume categories and if you plan to use FBA (Fulfilment by Amazon) to store and ship your items to customers, then you should definitely consider selling in a category with a higher turnover.
Generally, when starting out, it’s simpler to sell in a ‘medium volume’ category. There are literally 10’s of 1000’s of suitable products to sell in these categories and you won’t face the same fierce competition associated with the highest volume categories.
However, even the high volume categories have sub-categories with less volume and less competition. So it’s a good idea to ‘drill down’ a bit and uncover some of these potentially very profitable sub-categories.
Amazon offers endless possibilities, but that’s part of the problem! Don’t let too much choice hold you back. Choose a category and stick to it until you have your first product listed and selling on Amazon. Action is the key!
It’s no secret that Facebook can be an incredible source of free traffic and sales for our business.
Whether it’s selling physical products from our own store, getting extra traffic to our Amazon listings, or simply driving traffic to a blog, Kindle e-book, or anything else.
Back in the days gone by, we could post on a Facebook page and every single one of the followers of that page would see that post on their news feed. In other words our posts had a 100% reach.
Unfortunately things don’t work like that anymore…
Facebook wants people like us (people who use Facebook for business purposes) to spend more money on advertising. So because they want us to spend money, they now limit the number of followers who see our posts.
If you have a page with 1000 followers, previously when you posted on that page, all 1000 of those followers would have had that post displayed on their news feed.
Now, only approx 100 – 200 of the followers will see that post unless they actually visit your page.
Obviously this is not good because the whole purpose of a Page for Business, is to get business. Facebook is saying that now, if we want everyone to see our posts, we should pay to ‘Boost’ the post, or run a paid ads campaign.
So with that in mind, here are two very inexpensive types of paid ads on Facebook:
‘Boosting’ a post is an inexpensive way of getting more people to see that post. So if you have a post that you really want everyone to see, click the blue ‘Boost’ button on the post and pay a few dollars to reach more people.
Running a ‘Post Engagement’ paid ads campaign is also very inexpensive. Post engagements are simply likes, comments, shares, clicks and often you will pay only a few cents per post engagement.
So is there anything you can do to increase the reach of your posts without paying anything at all?
Yes there is..
Facebook gives more weight to posts with pictures and/or videos. These posts will have an increased organic reach.
Short posts with images get more shares, likes and comments than do longer posts. People have very short attention spans when they are on social media!
Hope these tips help you!
Are you ready start learning a new income producing skill? Many dream of being able to work from home and be free to work as and when they please. But most never act on that dream for various reasons. One of the biggest reasons is that getting started can be very daunting.
Our online courses are both affordable and beginner friendly. What’s more, the methods taught are not complex or technical. So if you want to create a new lifestyle by earning a full-time living online, from the comfort of your own home, visit the ‘Courses’ page where you can see full details and watch videos on each of the current 2016 courses.
Don’t forget to check out some of the many student testimonials!
Are you ready to earn a full-time online income? Or perhaps you just want to supplement your current income with a part-time online venture. Either way we have you covered!
It doesn’t matter if you happen to a complete beginner, because most of the courses are beginner friendly and the lessons walk you step-by-step towards achieving your goals.
Click on the image below to check out the current courses for 2016 and to access some exclusive discount codes
Want to supplement your income by selling on Amazon?
Today, more and more sellers are fulfilling their ambitions and earning truly life-changing incomes.
Nova Smith started selling on Amazon four years ago after borrowing money from relatives for a few units of stock. In 2014 she generated 3 million in sales. That’s pounds sterling by the way, the equivalent of about $5,000,000 US at today’s exchange rate.
Nova had found herself down on her luck and struggling to pay the mortgage after her son was born with serious health complications and had to spend two years in and out of hospital. Fast forward to today and her Amazon selling venture has probably exceeded her wildest dreams.
The fact is that Amazon is open to almost anyone who wants to begin an online venture. Whether it’s just to earn some regular extra cash, or, like Nova, to build a multi-million dollar empire. Or anything in between!
In the UK alone (which is a much smaller marketplace then the US), the number of sellers generating over £1,000,000 in sales annually on Amazon, grew by 33% in 2014. That’s a massive increase and goes to prove that the opportunity to profit on Amazon is still very much alive and kicking!
Ever wondered how some people apparently manage to get so much done? There are countless examples of people who have generated small fortunes online while still working a full-time job or having a ton of other time-consuming commitments.
The saying ‘If you want something done, give it to a busy person to do’ is SO true!
If there’s one trait that you will find among ALL of these folks, it’s the ability to be highly productive in the little time they have available.
The problem is that we often get into habits of ‘wasting time’ when we’re online and we don’t even realise we’re doing it.
Personally, I need to be very productive when I’m working because I have a number of income streams to keep on top of. Additionally I have commitments, family and otherwise, so if I’m not really productive, I wouldn’t be able to manage everything and still ‘have a life’. Nobody should need to work every hour of the day. It’s not natural and it’s not good for the mind and body.
I’ve put together a list of 4 free online tools that I use to manage my time and help me stay focused and productive. Hope you find them helpful
Make ‘to do’ lists or notes and access them on all your devices. This is great not just for business, but for your personal life as well. You can also share notes and lists with other people. Lots of features, but user friendly.
Never forget or lose a password again. Don’t you find it frustrating when you need to hunt for your online passwords all the time? Or worse, you have not used a particular password for a while and you can’t even remember where you stored it? Maybe you can’t even remember which email address you used, so you can’t even hit the ‘forgotten password’ link! Lastpass takes care of all that for you J
It’s so easy to waste time and get distracted – we ALL do it to some degree. My Hours helps to keep you productive by tracking the time that you have worked. It’s actually designed for tracking teams of employees, but you can use it to track your OWN time worked and it’s free for individual use.
Focus Booster is based on the Pomodoro technique, which has been scientifically proven to improve focus and productivity. It’s been proven that we humans have very short attention spans of around 25 minutes at a time. After that it’s difficult to stay focused on a task without being distracted. The Pomodoro technique works in 25 minutes sessions. The app is free for 20 sessions a month and if you like it, you can upgrade to 200 sessions a month for $2.99.